Haute Contour & Homepage Redesign

I was the creative lead on the Spanx account for the launch of a revolutionary new product line of luxury shape wear for women called “Haute Contour.” Spanx’s campaign was centered on the idea of “have your cake and eat it too.” Shape wear had traditionally not been very sexy, however, new technology enabled this new shape wear to look and feel like lingerie. This mini site would be connected to the Spanx’s main site and be brand consistent while still making the experience feel unique and differentiated.